Exhibition*

EXHIBITION, PROMOTION & MARKETING UNIT

Coordinate the promotion and commercialisation of UTM’s intellectual property arising from the endeavours of its researchers through international and national exhibitions and tradeshows, discussions with industry, business matching events (organized by ministries, BiotechCorp, MTDC, Cradle Fund, MDeC amongst others) and other channels of communication including UTM Holding.

Throughout the ages, trade fairs have been recognized as one of the most efficient and powerful tools for effectively doing business. As a face-to-face meeting point, fairs and exhibitions are basically a target opportunity for achieving our trade objectives. They are a cost-effective means to reach our market audience – in one time and in one place. Among the key advantages of trade show participation is:

v  Customer contact: Trade shows provide excellent venues for initiating contacts with new customers and developing new trade leads. Equally important they enable us to maintain and renew contacts with valued clients.

 

v  Product and Service Launch Platforms: Live presentations and Demonstrations of our products and services speak for themselves, accelerating the selling process and generating new sales.

 

v  Marketing Communications: Trade fairs focus media attention on our Company and products. Public relations efforts can be focused to raise the profile of our company image and brands.

 

 

v  A high return/expense ratio: Trade shows are known to have a high return/expense ratio. An EEAA (Exhibition Association of Australia) survey showed that an average expenditure of 9% of companies’ marketing budgets in trade far events resulted in a return of 23% of business.

 

v  CEIR (Centre of exhibition industry researches): – 76% of exhibition attendees arrive with an agenda; – 48% of exhibition leads don’t require a sales call to close the deal; – Exhibition leads cost 56% less to close than field sales calls; – 87% of exhibition attendees say they will share information obtained at exhibitions with their immediate superiors.

 

BUSINESS DEVELOPMENT UNIT

Our team runs a number of commercialisation awareness and training programs every year including workshops, seminars and lectures. These programs are often run in collaboration with units within UTM as well as with external partners such as Cradle Fund, Malaysian Technology Development Corporation (MTDC), Malaysian Biotechnology Corporation (MBC), MDeC among others. These initiatives enhance participation of UTM’s research community in dialogues pertaining entrepreneurship and commercialisation with industry partners. ICC hopes, through these activities, to create a culture of IP, commercialisation and innovation within UTM that complements its strengths in academia and research.

Business Plan and Market Validation Services

Provides the following services to the university researchers, staff and students:-

•        Facilitating business plan preparation procedures;

•        Protecting intellectual properties of all kinds, including patents, copyrights, trademarks, industrial design and trade secrets;

•        Assisting in market validation, business model and industry linking locally and abroad;

•        Drafting legal contracts such MoA, MoU & NDA

•        Giving advice concerning Business Plan development;

•        Protection of IP exploitation with value able validation .

Disseminating research results and new knowledge in business and industries among researchers and the general public.

Commercial Training

Engaged in Commercialisation training activities including

  • Offering training  and awareness courses, seminars, forums and workshops in intellectual property, commercialisation ,business plan and current related issues;

 

  • Conducting research concerning IP policy so as to expand its capacity in providing advice and suggestions to universities, society and the nation;

LIST OF ICC EXHIBITIONS CALENDAR 2012

NO

EXHIBITION

DATE

VENUE

1 Malaysia Technology Expo 16 – 18 February 2012 Putra World Trade Center (PWTC), Kuala Lumpur
2 Majlis Pelancaran Pusat Transformasi Luar Bandar (RTC) 16 – 19 February 2012 RTC Gopeng, Perak
3 AIM Innovating Malaysia Tour 2012 30-31 Mac 2012 Expo Danga City , Johor Bahru, Johor
4  The 9th Malaysia International Halal Showcase
(MIHAS 2012)
4 – 5 April 2012 Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur
5 AIM Innovating Malaysia Tour 2012 13 – 14 April 2012 Universiti Antarabangsa Albukhary, Alor Setar, Kedah
6 23rd International Invention, Innovation & Technology Exhibition (ITEX 2012 ) 17 – 19 May 2012 Kuala Lumpur Convention Centre (KLCC)

 

7 Small and Medium Industries Development Corporation 2012 (SMIDEX 2012) 20 – 22 June 2012 Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur
8 SME Solution Expo 2012 28 – 30 June 2012 Midvalley Exhibition Centre , Kuala Lumpur
9 ICT Innovation and Application, for Enterprise and SMBS ITX Asia 2012 12-14 September 2012 Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur
10 The 3rd International Greentech & Eco Products Exhibitions & Conference Malaysia (IGEM 2012) 10 – 13 October 2012 Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur
11 INTRADE Malaysia 2012 27-29 November 2012 Menara MATRADE, Jalan Duta, Kuala Lumpur